Is Adwords Worth The Investment?
There are many reasons why Adwords is a great investment for every service provider and online business professional. You’ll find that most of the ads you see that dominate the top of every search result page on a popular search engine like Google are pay per click advertisements. This can be massively beneficial for your business if you want to get directly in front of your customers at the time they are searching for your services and products.
These types of digital marketing Google AdWords campaigns are much easier to measure, evaluate and track for conversion. Any company that is not keeping a close eye on search terms and where the profitable ad clicks are coming from are carelessly behind their competition. Wise business owners are taking full advantage of the accurate statistics Google offers their users and quickly utilizing that revenue yielding data.
The power behind this strategy is after you set up a Google AdWords account and create your first ad, they begin to appear immediately in the search engine and you can start quickly tracking your results. You don’t have to wait months for SEO to kick in and Google wastes no time in sending that targeted traffic to your website. By having your ads go live right away you’ll be able to understand what keywords drive the most clicks and which produce better conversions. The ability to modify your ads within a moment’s notice with “real-time” tracking is vital in order to insure a higher click-through ratio and ROI. You can even set your campaign to whatever your marketing budget is with daily spend caps and per click limits. It’s easy to start no matter what your marketing allowance is.
Pay per click provides a highly efficient technique to better your search engine optimization as well. If you find a keyword that you’d like to target via the organic search through SEO, it would be smart to initially test it out with a PPC Adwords campaign to see if the traffic converts first. The statistics will present you with all the data you need to decide whether or not the search phrase is worthy of your time and effort.
Studies have shown that many business owners would agree one of the best reasons Google AdWords is a profitable investment is that the advertising platform is extremely flexible and user-friendly. Discerning a weak point in your ad campaigns is simple, easy and huge benefit when doing your monthly ad spend budget report. Increasing your return on investment is straightforward once you have a winner. Even if it took some time to find a profitable ad campaign through trial and error, it would be still worth the effort once you find all the right winning factors and you know your numbers. You’ll be able to scale that campaign as high as your budget allows and drastically increase your bottom line.
Whether your company is on a larger scale or not, if you offer quality products and services, being a smaller business owner will still get you a share of the consumer audience. They allow placement alongside bigger players in the industry no matter your company size. This is a huge benefit for startups and for launching new services. It’s understandable why businesses around the world pay Google tens of billions of dollars per year through Adwords. Simply because its worth it.
And that’s it! Contact us for a free Competitor Analysis where we’ll show you exactly what your top 3 competitors are doing online to steal business away from you.
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