The mind is the root of every action and reaction in our world.
We exist within the confines of our minds. What we do physically is merely the manifestation of what’s going on in our mind. Consequently all our actions are merely extensions of our thoughts. Nothing we ever do occurs without first having been conceived in our minds. Even when our actions seem to go against our thoughts, the fact remains that they are they are driven by our subconscious compulsions. Every action and reaction can be traced back to the human psyche.
Customers are no different. People decide to take action as a result of psychological triggers.
These psychological triggers may be influenced by many factors. While there are dozens of elements that can influence the psyche of an individual, over the next series of posts, I’m going to reveal the 10 most important psychological triggers that convert leads into customers.
#1:The Quest for Pleasure
Every human being not only gravitates towards pleasure, but is averse to pain.
No one wants to suffer.
Everyone wants to have a good time.
This desire for pleasure drives people to buy specific products.
As a marketing professionals, we must present our products and services in a manner that will help the prospect to imagine we offer the only available antidote to their pain and stimulate their imagination with the benefits of some form of pleasure.
Pleasure is not always physical or emotional or even psychological and varies from person to person. Pleasure, like pain, needs to be well defined in the context of the product and chosen demographic.
Once you identify the exact the form of pain your audience suffers and the type of pleasure they crave, strategize your marketing accordingly.
Smart marketers know how to package their product or service and how to convey the message.